10,000 new candidates a day: January jobs rush breaks records

It’s official: January 2015 was the biggest month in reed.co.uk’s 20 year history, with more than 16.3 million visits from over 7.2 million unique candidates.

What’s more, with records also broken for new candidate registrations, job applications and job postings, reed.co.uk has enjoyed substantially more activity than any other job site so far this year – which means more of the talent your business needs.

More than 212,000 new jobs were posted during January 2015, 16% more than last year, and with our biggest investment to date in marketing and promotion, reed.co.uk continues to drive more new candidates across every specialisms and in every region of the UK.

Here are January’s numbers in full:

1.   4.7 million job applications

  • 23 applications per job on average
  • 6,300 applications every hour

2.   304,923 new candidate registrations

  • Nearly 10,000 brand new candidates every day of the month
  • The freshest talent in the UK jobs market

3.   16.3m visits from 7.2 unique visitors

  • An engaged, active audience of jobseekers
  • More visits than any other job board – every day

According to independent data from Experian Hitwise, reed.co.uk achieved its highest ever market share of visits amongst UK job boards in January, clocking up 49% more traffic than Totaljobs, 134% more than Monster, 150% more than CV-library and 154% more than Jobsite.

And if you were in any doubt as to the extent of our marketing reach this year, here’s a checklist of just a few of the exciting promotional activities we’re doing right now:

  • National TV: over 7,000 spots, reaching 23 million adults in full-time employment
  • London Underground: WiFi sponsorship across 150 stations
  • YouTube: five tailor made ‘TrueView’ commercials, reaching 17 million 18-44 year olds
  • Text targeting: SMS and picture messaging, targeting Monday commuters
  • Video-on-demand: catch-up TV spots on mobile, tablet and desktop

But that’s not all. We’ll be adding more new activity as we head towards spring, as well as continuing with trusted audience-driving activities, including search engine advertising, listings aggregators and email.

reed.co.uk consistently attracts more new candidates than any other name in recruitment and our commitment to driving more new talent to your business will extend throughout the year to ensure we continue to break our own records – and help your business hire more effectively.

 Post your jobs now or call us on 0845 241 9293 to talk to a member of the team.




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