This weekend saw the launch of an all-new ad campaign for reed.co.uk, as we premièred the latest Love Mondays TV ad during ITV’s Take Me Out on Saturday.
If you didn’t catch it, don’t worry. We’ll be running five new TV commercials on national terrestrial and satellite channels from now until Easter, so there’ll be thousands of chances to see it. And it’s all on our YouTube channel too.
The TV ads will be seen by more than 20 million adults in full-time employment in this first burst – and that’s only the start. Our 2015 campaign includes multiple channels to ensure we attract the widest range of jobseekers, across every specialism and region, to ensure we continue to the best known and most effective job board in the market.
2015 campaign in brief:
1. Television – massive reach
National coverage, reaching 20 million adults in full-time employment, on primetime shows on ITV1, Channel 4, Five, Sky and satellite channels.
2. YouTube – online targeting
Targeted, custom built ads, on the world’s most popular video platform, building on our hugely successful 2014 campaign.
3. Catch-up TV – multi-platform
Video-on-demand advertising, targeting viewers of catch-up TV services on smart TV, desktop, tablet and mobile.
4. Outdoor – on the commute
Daily sponsorship of London Underground’s WiFi service from Virgin Media, available at 150 tube stations.
5. Mobile – on the go
Highly targeted commuter messaging using SMS services across every major UK mobile network.