Leading UK job board, reed.co.uk, today announces the launch of a major new autumn advertising campaign, starting on 21st September.

Activity will extend throughout Great Britain and Northern Ireland, with nationwide bus side advertising kicking off the campaign, supported by local radio commercials and an extended poster campaign on the London Underground.

The autumn burst, which will breath new life into reed.co.uk’s hugely popular ‘Love Mondays’ campaign, will be the brand’s biggest promotion of recent years, reaching out to new jobseeking audiences.

Mark Rhodes, Head of Marketing at reed.co.uk, explains that brand advertising is a key part of reed.co.uk’s strategy to lead the market:

“reed.co.uk is a highly respected online recruitment brand, delivering an outstanding product and an extremely effective service. Building awareness amongst jobseekers from all specialisms is key to cementing our position as the UK’s job market, online.

“We’re committed to a long term programme of brand activity to attract a new generation of jobseekers to reed.co.uk, improving the effectiveness of the service we provide to recruiters and expanding the diversity and quality of CVs registered with the site.”

The latest campaign comes as reports suggest the UK jobs market is showing signs of recovery, and reed.co.uk continues to win new clients across a range of industries.

Rhodes comments:

“In spite of the difficult jobs market, we’re confident that now is the time to remind jobseekers across the UK that there are thousands of vacancies available and that the number of organisations recruiting is on the rise.”

Recruiters have posted over 800,000 vacancies on reed.co.uk so far in 2009, attracting more than 12 million applications.

Leading UK job board, reed.co.uk, has launched a film competition with a top prize of £10,000 in cash.

The online contest invites anyone to upload their own short film under the heading ‘workplace’. Judges will choose the winner of the £10,000 prize for the best film in January 2010.

James Reed, Executive Chairman of reed.co.uk, explains:

“Going to work offers a rich diversity of human experiences: from friendship to fulfilment, compassion to humour.

“This is an open invitation to put together a short film so we can capture as many and as varied a selection of workplace experiences as possible and share them with everyone online. “

The competition, which is being run on reed.co.uk and YouTube, is open to anyone, regardless of their film making credentials. Entries may be no more than three minutes long and content must represent a ‘workplace’ theme.

James Reed continues:

“Film making experience is not a must, but a desire to share what the workplace means to you in a short film is.

“Whether you’re an accomplished film maker or you’re simply shooting with your mobile phone, we want to capture the moment, be it funny, artistic, dramatic or thought provoking.”

reed.co.uk’s Workplace Film Competition runs from September, 2009 until January, 2010. An expert judging panel will be revealed later this year and will be made up of leading lights from the worlds of film making, advertising and media.

James Reed comments:

“The prize on offer and the quality of the judging panel shows reed.co.uk’s commitment to promoting new talent in film making.  We hope to make this competition an annual event.”

Full details can be found at reed.co.uk/film.