UK’s #1 recruitment superbrand

The annual list of the top 500 Business Superbrands in the UK has been published this week.   REED has been  voted the UK’s number 1 recruitment brand.

The list was compiled by an independent and voluntary Expert Council that was brought together by The Centre for Brand Analysis. Council members individually rated each brand from one to ten, but they were not allowed to score the brands with which they had a direct assocation or with which they are in competition. The experts considered each brand’s performance against the definition of a business superbrand as well as looking at quality, reliability and distinction.

The REED recruitment brand was established 49 years ago by Alec Reed and is now a thriving and diverse group of recruitment, learning and welfare to work businesses.

Why are we proud of this achievement?

This report reflects the extent to which the REED brand has become synonymous with recruitment in the UK - for a great many jobseekers, reed.co.uk is the first port of call for finding a new job and improving their career.