Getting your job ads to stand out isn’t always easy…
Luckily, there are a few simple ways you might be able to make them work harder for you. Because no matter what type of vacancy a jobseeker applies for, the things they look for (and what they want to avoid) in a job advert usually remains the same.
We’ve already covered how to write a job ad, but here are six proven ways to improve the effectiveness of your job listing:
Stop hiding salary
On average, a vacancy with a fixed salary receives three times as many applications than one with a hidden or negotiable salary.
By leaving it out, you’re not only making your job advert less competitive – you could also risk turning away the perfect candidate.
So be as up front as possible, even if the wage on offer may prove to be a point of contention.
Location, location, location
There’s a common misconception that by keeping location as broad as possible, your ad will show up in more listings.
However, because the majority of jobseekers search for roles by postcode or an exact area – location accuracy may be the best way to get noticed. In fact, adverts with a specific location receive an average of ten times as many applications, and twelve times more views than those that keep it general.
Although this can be tricky for some roles (Area Manager positions for example), keeping to one or two anchor locations (e.g. Birmingham for the West Midlands) will definitely help to boost application numbers.
Any other locations for travel can be discussed in the main job description.
Most job boards allow you to add screening questions to your job ad.
Not only are these a great way to ensure your applicants have the right skillset – they also help to filter out applicants who haven’t paid attention to the details and relevance of your vacancy.
For example, if your screening questions are based on Yes/No answers – including a question with a ‘No’ answer will filter out candidates who just keep clicking the ‘Yes’ button to complete their application quickly.
Never underestimate the importance of good formatting.
Not only will it help save valuable space, it will also convey a clearer message to your candidates.
Using headings such as: ‘About us’, ‘the Role’, ‘Requirements’ and ‘Salary and Benefits’ takes any ambiguity out of the equation, and makes the whole thing easier to read, digest and apply for.
Less is more
Job searching can be a long and laborious task, with multiple job descriptions often being read in quick succession.
This means that no matter how interesting your role may be – even the keenest candidate doesn’t want to spend their entire afternoon going through it.
The most effective ads consist of around 300 words (1500 characters), with a job title length of just 29 characters.
Some roles may demand more, but always try and keep your descriptions as concise and as easy to digest as possible.
Manage your jobs on-the-go
45% of jobseekers prefer to be contacted via email – with other popular methods including phone and SMS.
And with dedicated candidates likely to have their phones to hand on a regular basis – ensuring you reach the best candidates before the competition is essential. In other words, don’t wait too long to get in touch.
The good news is, by using the reed.co.uk app, you’ll be able to contact your perfect match quicker than ever – no matter where you are.
No more missing out on the person. No. More. Excuses.
Ready to post a vacancy? Advertise your role with reed.co.uk now
Six ways to make the most of your job ads by reed.co.uk